Meet Aashutosh,

Nicknamed double-A, like the accessibility standard.
Bringing Accessibility and Product Design Excellence to Every Project

I am actively involved with the MATF at W3C, which has been tasked to translate the WCAG to fit the mobile apps use case. My experience of working with WHO and ILO gave me the initial boost to bring accessibility to design phase, which led to development of accessibility guidelines for design professionals.

With over a decade of experience, I specialize in designing accessible mobile apps and data-driven products that transform complex information. I am experienced in co-owning the problem space with product managers, shaping solutions that balance user needs with business goals in high-impact areas like segmentation tools, user behavior analysis, and metrics platforms. My role extends beyond design—I’m actively involved in product strategy and decision-making, ensuring that every solution we create is scalable, and aligned with key performance metrics.

I work closely with cross-functional teams to develop accessible design systems that help in creation of accessible apps and products without the designers having to second guess their choices.

Expertise

Certified Professional in Accessibility Core Competencies (CPACC)

Demonstrates my commitment to inclusive design and accessibility best practices. I have secured the IAAP certification that enables me to provide guidance for achieving inclusion for your digital products.

Invited Expert at W3C’s Mobile Accessibility Task Force (MATF)

I contribute to global accessibility standards that shape the future of mobile usability. MATF is translating the WCAG 2.2 to make it more aligned with the mobile applications and the assistive technologies – TalkBack and Voiceover.

Designing Data-Heavy, Complex Products for SaaS and Enterprise

I specialize in creating intuitive solutions for complex, data-rich applications like segmentation tools and user behavior analysis platforms, making sophisticated insights accessible and actionable.

Building Scalable and Accessible Design Systems for faster delivery

From foundational components to full design systems, I help organizations establish consistent, accessible, and scalable design frameworks that support product growth and user engagement across all touchpoints.

Published Author, Accessibility Advocate, Blogger and AI-Podcaster

I’ve authored Mobile Accessibility Rituals and the WCAG 2.2 Designers' Handbook, providing practical insights to help designers integrate accessibility from the start. I also share insights and learnings on my Substack blogs and podcasts on spotify.

Partner in product strategy, research and impact analysis

I collaborate with teams on defining key performance indicators, grounded in research and aligned with strategic goals. By analyzing performance data, refining product strategy, and continually researching user needs, I ensure every design decision drives measurable impact .