A cost-modeling framework and interactive tool that quantifies the financial impact of inaccessible apps in Europe, especially with the launch of European Accessibility Act (EAA). This resource helps the accessibility advocates and champions to get an estimated financial loss cause by unaddressed inaccessibility of a digital product by considering the population of the market living with disability, the market penetration rate, revenue per user and acquisition index. The resource explains all these terms in detail and provide guidance on where the advocates can get those.

The book also includes a calculate that can help the reader estimate the actual impact in terms of financial losses. The calculator comes pre-loaded with the values for fines per country and the estimated population per country living with disability. In the background the calculator uses this formula;

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Lost revenue = RPU X AI X MRP X Population with disabilities

What problem does it solve?

• Accessibility is often dismissed as a “moral cause” without strong financial justification.
   

• Traditional method of estimating people with accessibility needs is to check how many users are using the product with one or more assistive technologies enabled on their phone. This method overlooks ‘how many people are unable to use the product because it is inaccessible’
   

• The financial impact paired with the actual budget makes it easier to calculate the ROI, making it easier for the leadership to evaluate the initiative.